In October 2010, Premama Vitamin Drink started out as a socially-responsible initiative at Brown University. Given our passion for and experience in health, sports, and visits to local hospitals, our mission was to address problems in the area of nutrition.

Little did we know our chat with an expectant mom at a local Whole Foods would lead us to pursue the path of prenatal nutrition: that large “horse-like” prenatal pills can be difficult to swallow and often carry side-effects of nausea and constipation. What if we could develop a unique product with doctor-recommended prenatal vitamins and minerals that’s healthy, convenient, and comfortable for moms to drink?

In that instant, Premama was born.

After interviewing our moms, aunts, cousins, distant relatives, family friends, and over a hundred expectant mothers, we began to realize how real the discomforts of taking prenatal pills were. While a majority of the women were aware of prenatal vitamin health benefits, many simply stopped using them because the pills became unbearable. We learned that each year over 850,000 women in the United States suffer from pregnancy complications and birth defects—largely due to nutritional deficiency.

We gathered a team of obstetricians and gynecologists (OB/GYNs), nutritionists, pharmacists and health business experts and immediately delved into product development. We promised a prenatal nutritional beverage that was complete, all-natural, and easy-to-drink. With friends, family and numerous moms-to-be serving as samplers of Premama, we refined our product until everyone reached a consensus on nutritional effectiveness and taste. Our next step was to launch our company to market a flavorless Premama to OB/GYNs across the United States. After winning the 2011 Rhode Island Business Plan Competition, meeting with countless doctors, interviewing expectant moms, and receiving extremely positive feedback on our drink, we are proud to finally present Premama to market.

Pregnancy, we believe, should be as healthy, wholesome and comfortable as possible. Now moms and moms-to-be can feel good knowing Premama provides all the key prenatal nutrients for their babies and themselves—without the pain of the pill. At Premama, passion for your well-being is our motivation behind everything we do. We are incredibly grateful for the opportunity to be a positive part in one of the most important moments of your life.

It’s a Premama promise.

Dan and Will, founders